Brand Analysis
Understand your product, audience, account history, and conversion path. Agree on goals and a test budget.
Facebook & Instagram
Turn the scroll intoyour next customer.
Facebook & Instagram campaigns built around your audience, your creative, and the next action that matters.
∞G
Strategy, creative, and measurement. Connected.
Visual illustration · Sample dataBrands across the Meridian portfolio
Volumn.aiExpertiseYes RentalsLookiSpeakON
ServicesServices designed to grow
Services designed to grow
your sales
From strategy to scale, connect your paid ads, creative, and tracking in one focused workflow.
- Audience research & campaign structure
- Creative angles, briefs & variant testing
- Facebook & Instagram campaign management
- Pixel / Conversions API setup review
- Retargeting & budget allocation
- Conversion reporting & next experiments
Clarity at every stage.
A connected path from the first test to the next decision.
01—04
Analyze · Prepare · Launch · Optimize
Meta + Google
Social discovery meets active search
The Process01 02 03 04
How We Work
A clear process that connects your business goals with what happens inside your ad accounts.
Creative & Measurement
Prepare creative angles, landing pages, and conversion events before the first campaign goes live.
Campaign Launch
Launch a focused test across agreed channels and markets. Record creative, audience, and budget changes.
Optimization & Scaling
Review conversion quality and cost. Refine the budget, targeting, and creative for the next test.
Client feedback
View original feedback
View original feedback
View original feedback
What our clients say
Feedback from Meridian’s SEO projects and audit engagements.
“The SEO work looks great — rankings and page quality are much better now.”
AlexSEO · Client feedback
“Really appreciate how detailed Yiwei’s recommendations were. The title/meta updates and keyword placement were exactly what we needed.”
DanielSEO · Client feedback
“Just finished reading the SEO audit — really clear and well structured. The recommendations make so much sense. Great work!”
AlexSEO audit · Client feedback
EngagementsPlans that grow
Single Channel Connected Growth
Plans that grow
with your brand
Define the scope around your channels, markets, media budget, and creative needs.
Scoped to you
Meta or GoogleBuild, test, and optimize one focused advertising channel.
Discuss your ad strategy- Single-channel strategy & campaign setup
- Conversion tracking review
- Creative or ad copy testing
- Budget & campaign optimization
- Reporting & next-step recommendations
Custom plan
Meta + GoogleConnect social discovery with active search in one growth plan.
Discuss your ad strategy- Integrated Meta & Google strategy
- Cross-channel budgets & retargeting
- Creative testing plan & briefs
- Landing page & tracking collaboration
- Channel performance & lead quality review
- Next-stage experiments & growth planning
Media spend and management fees are separate. Creative production, development, and third-party tools are scoped in the proposal.
About Us
The team behind Meridian
Founder-led expertise across search, AI workflows, and creator campaigns.
Product & Growth
Product builder and growth strategist with experience in SEO, ASO, UI/UX, paid acquisition, and founder-led marketing.
YiweiCo-founder · SEO & Reddit
AI-Powered Systems
AI product builder and content creator. Builds systems to automate marketing and scale content production across consumer industries.
WeiweiziCo-founder · FDE & AI Workflows
Search & AI Discovery
Serial entrepreneur and Computer Science student at UC Irvine. Leads GEO strategy and client reporting across search and AI-powered discovery.
Devy HanCo-founder · GEO
More from Meridian
Latest Case Studies
Explore our paid acquisition, organic search, and community projects to see how our team works.
Ads · day1cpt.education
Multiple ad groups. Around $20 CPL.
Multiple ad groups, a 43-lead quality review, and a proposed news-subscription conversion path.
SEO / Reddit
Reddit
GEO / SEOThe Meridian approachOne team.
One team.
Connected growth.
Intentional Targeting
Test audiences on Meta and match active buying intent on Google.
Conversion-Focused Creative
Keep creative angles, ad copy, and landing page promises connected.
Clear Performance Insights
Review campaign costs, conversion events, and downstream lead quality together.
“Really appreciate how detailed Yiwei’s recommendations were. The title/meta updates and keyword placement were exactly what we needed.”Daniel · SEO
FAQsFrequently Asked
Frequently Asked
Questions
What to know before we start building your next advertising campaign.
Should I start with Meta Ads or Google Ads?
Meta can create demand through audience and creative testing. Google Search can capture existing intent. We choose a starting channel based on your product, market, account history, and available test budget.
What advertising budget do I need?
We first agree on the market, channel, and conversion goal, then discuss a budget that can support a useful test. Media spend and management fees are listed separately.
Can you create ad creative for our brand?
We can plan creative angles, briefs, and test variants. Image, video, UGC, production, and landing page development are scoped separately in the proposal.
How do you measure performance?
We agree on conversion events, attribution windows, and business goals before launch. Reviews connect ad-platform data with analytics and the CRM or order data you provide.
How soon can we see results?
Timing depends on account history, competition, creative, conversion volume, and the test budget. We agree on the testing period, review dates, and decision criteria at the start.
Ready to Scale Your
Brand?
Tell us about your product, your market, and where you want your advertising to go next.
Discuss your ad strategy
