About Meridian

A growth partner built by people who ship.

Founder & CEO

Yiwei (怡玮)

Meet the Founder

Yiwei (怡玮)

Yiwei is an entrepreneur and serial builder who has launched eight products and driven over one million impressions across X/Twitter and Xiaohongshu. With a hands-on reputation in the overseas product-growth community, Yiwei works with teams from Alibaba and a16z-backed companies.

Yiwei also founded GoGlobal.to, an AI Reddit marketing agent, applying the same philosophy of AI-powered, safety-first social automation to a second platform. Meridian brings that builder mindset into a focused growth partnership for companies that need a clear route from discovery to demand.

Founded and shipped 8 products independently

Driven 1M+ impressions across X/Twitter and Xiaohongshu

Customers include teams from Alibaba and a16z-backed companies

Creator of GoGlobal.to — an AI Reddit growth agent

Built an active builder-community voice with 4,672 Xiaohongshu likes and saves

Follow on X

Xiaohongshu · Yiwei

Where We Work

Two offices, one operating rhythm.

Meridian works across the Bay Area and Hangzhou Yuhang, keeping strategy close to founders and execution close to the product.

Our co-founder is an alumnus of the University of California, Irvine (UCI).

Bay Area, California

Bay Area office

Our U.S. base for founder conversations, product launches, and global growth work.

Yuhang, Hangzhou, China

Hangzhou Yuhang office

Our China base for close collaboration with builders, operators, and partner teams.

Core Specialists

Operators who turn growth strategy into momentum.

Meridian brings senior operators into the work—not just the planning. Meet the specialists behind our AI growth, product marketing, and distribution practice.

AI Growth Operator

Max

Former Marswave CMO & AI media operator

After leaving a U.S. graduate program to build, Max served as CMO at Marswave and helped grow it from $0 to $3M ARR. His experience spans USD fund research, talent leadership for a well-known model team, AI media operations, and product roles for several million-user products.

Former Marswave CMO; helped drive growth from $0 to $3M ARR
Brings fund research, AI-media, model-team talent, and product experience
Runs Max for AI on Xiaohongshu: 40K followers and a 10M-view post

Follow Max on X

Growth Marketing Specialist

Huiling

A founder-minded growth marketer with a hacker edge

Huiling applies founder thinking and a hacker edge to growth. She works across the full AI product journey—from early user research and cold-start acquisition to scaling through high-quality KOL and KOC ecosystems—across AI companions, SaaS, and AI hardware.

Took an AI product to $1M ARR in four months
Covers early research, acquisition, and scaled growth end to end
Deep experience in SEO, paid acquisition, and KOL/KOC partnerships

Team Story

Milestones that shaped the team.

The team behind Meridian is built through product launches, public learning, and close collaboration with other founders. These early moments continue to shape how we work with growth-stage brands today.