Looki / Reddit
Finding the people who want to try it.
Reddit beta-user recruitment for Looki. Campaign content connected wearable use cases with an invitation to try the product and share feedback.
Continue readingProject profile
AI wearables
- Reported user sign-ups per post
- 6
- Campaign spend per post
- $150
Results and spend are from this campaign; they are not a standard package or a forecast for other projects.
Turning product curiosity into beta participation.
The Looki campaign used everyday wearable scenarios to invite early users into a product conversation. Content explored a clip-on lifelogging device and asked what people wanted from smart glasses. Interested participants could register for beta testing and share feedback.
The engagement
Reddit beta-user recruitment for Looki. Campaign content connected wearable use cases with an invitation to try the product and share feedback.
Results & reporting
Beta-user recruitment
The campaign used product feedback and everyday wearable discussions to reach people interested in trying an early product.
- Reported user sign-ups per post
- 6
- Campaign spend per post
- $150
A reason to join the discussion
Content explored a clip-on lifelogging wearable and asked people what they wanted from smart glasses.
A next step for interested users
Interested participants could register for beta testing, turning a product conversation into an opportunity to try it.
Results and spend are from this campaign; they are not a standard package or a forecast for other projects.
