SpeakON / Reddit
Reddit marketing for a voice-first product.
Our engagement covered Reddit marketing, supporting discovery of SpeakON beyond its own product channels.
Continue reading
Taking a voice-first product into relevant communities.
SpeakON combines an iPhone accessory with AI software to turn speech into polished text inside everyday apps. The Reddit engagement added a discovery channel beyond the product’s own platforms. The work moved from understanding the audience and finding opportunities to content planning and community participation.
The engagement
Our engagement covered Reddit marketing, supporting discovery of SpeakON beyond its own product channels.
From research to community conversations.
The campaign approach connects three parts of the work: find the audience, plan useful content, and participate in relevant discussions.
Research & opportunity discovery
Study the product and market, identify audience needs, and find relevant communities and content opportunities.
Content planning
Develop audience-led discussion topics and useful content, with a plan for how to participate and respond.
Community engagement
Join relevant conversations, answer community questions, and build familiarity through consistent participation.
